Twitter on Monday introduced the ability to add colour filters to user-uploaded photos, a step that sharpened its budding rivalry with Facebook. Twitter's filters mimic the popular feature that has defined Instagram, the booming photo service acquired by Facebook this year for $715 million.
Although the new filters represent a modest product announcement affecting a small slice of Twitter's overall user experience, the move carries symbolic weight in the escalating battle between Facebook and Twitter for dominance in the social media sector.Earlier We Have Reported About this Photo Filters Might be Assumed To be Launched by the End of this Year
Twitter's new release came days after Instagram unexpectedly said it would no longer allow Twitter to display Instagram photos within Twitter messages. The reason, Instagram CEO Kevin Systrom said, was to drive visitors to Instagram's own website.
Twitter said its new features are powered by Aviary, a New York-based company that develops image-editing software for photo-sharing platforms like Flickr, among others.
Since social networks began supporting photo integration in recent years, the medium has proved massively popular to users, while video-sharing, for instance, has not quite caught on.
An early Twitter investor, said the emotive quality of photos were on display on election night in November, when an image of President Obama hugging his wife Michelle sent the moment he claimed victory, broke the record as the most widely circulated tweet of all time.